5 Principles of Effective Web Design

The success of any website almost entirely depends on the way the web design is executed. Your website is the face of your business, and most potential clients will visit your website before visiting your store or social media platforms. A well-designed website can help build trust and encourage visitors to take action. Today, we want to discuss what we believe to be the top 5 principles of effective website design.

1. PURPOSE
   What is the purpose of your website? Having a clear, intentionally laid out website will help the user interact with everything you have to offer. 

2. SIMPLICITY
   When in regards to usability and user experience, simpler is best. And yes, simple can be beautiful! Through color palette, typography and your choice of imagery, you can achieve beauty and simplicity. 

3. CONTENT
   Websites should incorporate both captivating design elements and engaging content. Through compelling language, quality content can turn visitors into customers.

4. MOBILE FRIENDLY
   More people are using their mobile devices than ever before to browse the web. Consider building your website with mobile users in mind, making it responsive to adjusting to different sized screens. 

5. PERFORMANCE
   3 tips for top performance: Compress your files, optimize your images and avoid using too many images and use text instead. Engaging with these tips can help ensure the speed and quality of your website produce great results.